Growth becomes easier when you know what's actually driving it
Hi, I'm Emily Holmes, an independent marketing consultant helping SMEs understand what's driving growth and make better decisions through strategy, customer insight and senior marketing leadership.
How can I help?
Every business is different. Whether you're building on success, preparing for the next stage of growth or working through a specific challenge, I tailor my support around your priorities and the level of involvement you need.
Independent Commercial Review
Growth & Marketing Diagnostic
When you want confidence in what's driving growth.
Transformation
Projects
Turning Priorities into Action
When priorities are clear but change needs leading.
Fractional Marketing Leadership
Senior Direction & Accountability
When you need senior marketing leadership without a full-time hire.
About me
Marketing Consultant, Strategic Marketing Leader & Growth Advisor
I've spent more than 12 years helping businesses improve performance through better strategy and commercial decision-making.
I've led teams, managed agencies, overseen significant marketing budgets and supported leadership teams through periods of growth and change.
One thing I've learned is that growth challenges are rarely just marketing challenges.
The real issues often sit somewhere between people, processes, priorities, data and customer understanding.
My role is to bring clarity, challenge assumptions and help businesses make better decisions on where to focus next.
I believe marketing should operate as a business function, not a support function.
When teams are aligned around customers, commercial objectives and good data, better decisions become easier.
Experience summary
I've worked with growing SMEs and established national brands, helping them navigate growth and change through better strategy, customer understanding and commercial decision-making.
Career highlights
Annual marketing budget (£) managed as Head of Marketing.
Measurable revenue impact (£) through SEO, CRO and optimisation actions.
Revenue growth within six months through customer journey improvements.
Experience across sectors
Home & Lifestyle
Home improvement, flooring, interiors and outdoor living.
Retail & DTC
Direct-to-consumer brands and multichannel retail
Lead Generation
High-consideration purchases and enquiry-led businesses.
Technology & Digital
B2B SaaS, media, publishing and education.
Typical situations I can help with
Every business is different, but these are some of the situations that most often lead to a conversation.
A few things I believe
These are the principles that shape how I approach growth, marketing and business performance.
Clarity over complexity
Marketing should make commercial decisions clearer.
Business alignment
Marketing isn't a department. It's a business function.
Data with purpose
Data should help people make decisions, not create confusion.
Customer-led growth
Customer understanding is one of the most underused competitive advantages.
The best ideas travel
The best ideas don't care which department they came from.